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Real Estate Templates
5 templates for listing a property: a single-sheet listing flyer, an open house flyer, and a four-page property brochure. All 8.5 × 11 at 300 DPI, all editable in the browser, and all free to use commercially — including for client work.
| Trim sizes | 8.5 × 11 in · 11 × 8.5 in |
|---|---|
| Bleed | 0.125 in |
| Resolution target | 300 DPI |
| Templates | 5 |
| Pages | 9 |
Real estate templates (5)
Clay and Bone Warm 8.5 × 11 Real Estate Listing Flyer8.5 × 11 inThe single sheet that goes in the box on the sign: hero photograph, address, price, the four numbers a buyer looks for, two interiors and the agent. One page on purpose — a flyer that runs to four is a brochure nobody carries.
Coral and Navy Bold 8.5 × 11 Real Estate Open House Flyer8.5 × 11 inBuilt to be read from a car window: the date and the hours are the largest thing on the sheet, the address is second, and everything else is smaller than both. A pretty flyer whose date you cannot read at ten feet has failed at the one job it has.
Coral and Navy Modern 8.5 × 11 Open House Flyer8.5 × 11 in8.5 × 11 in flyer built around a tall portrait photograph in the left 4.4 in with the facts in a column beside it, over a full-width footer band. The photo is 7.82 in tall and not a pixel more: that is exactly where a 1350 × 2400 source stops holding 300 dpi, and the gate refuses the taller version.What each one is for
The listing flyer is the sheet in the flyer box on the sign, the one on the counter at the open house, and the one that goes in a mailer. One page: hero photograph, address, price, the three or four numbers a buyer scans for, and how to reach you.
The open house flyer is a different job wearing the same paper. It is an invitation — the date and the time are the largest things on it, because the reader is deciding whether to come on Sunday, not whether to buy a house. Put the address second and the price third.
The property brochure is four pages and it is for the listing that justifies one: an interior spread of photographs, a floor plan or a features page, and a back page for the agent. It is what you hand to somebody who walked through the house, and it is the piece that stays on their kitchen table for a week.
They live in different parts of the library because they are different products, and this page is where they are collected. The flyers sit under Flyers; the brochure sits under Brochures.
The MLS photograph problem, and how to check it in one glance
Most real estate flyers are let down by their photographs, and it is almost never the photographer's fault — it is what happened to the file afterward.
An MLS export or a listing-site download is frequently 1024 or 1200 pixels on the long side. On a screen it looks perfect. Printed across the top half of an 8.5 × 11 flyer — say 8 inches wide — 1200 pixels is 150 DPI, which is visibly soft on paper. The listing photo you are proud of comes back looking like a photocopy, and the whole sheet looks cheap because of one image.
Crevano shows you the number, at the size you are actually using the picture, with the axis that ran out named underneath. Place the photograph, look at the badge, and if it says the image is too enlarged, go and get the original from the photographer rather than the copy from the portal. A full 8-inch-wide photograph at 300 DPI needs 2,400 pixels across; a 12-megapixel camera clears that several times over.
The short side is the one that fails, and on a wide hero crop it is usually not the one you were watching.
Fair housing wording is a design constraint, not a legal footnote
This is the part of a real estate flyer that has actual consequences, and it belongs in a design brief rather than in a compliance memo, because most violations arrive through phrasing that sounded warm.
The Fair Housing Act prohibits statements that indicate a preference, limitation or discrimination based on race, color, religion, sex, disability, familial status or national origin. In listing copy, that principle bites hardest on descriptions of the people rather than the property.
The reliable rule is: describe the house, never the buyer. "Four bedrooms, fenced yard, quiet street" describes the house. "Perfect for a young family" describes the buyer, and it is the kind of phrase that draws a complaint. The same applies to "walking distance" (a mobility implication — "0.4 miles to the station" says the same thing better), to naming a place of worship as a selling point, and to any characterization of a neighborhood's residents.
Most brokerages have their own list and their own required disclosures — the equal housing logo, a license number, a brokerage name, sometimes specific disclaimer text — and those requirements vary by state and by firm. The templates leave a footer block for them. Use it, and get the wording from your broker rather than from a template, including ours.
This is general information about a common design constraint. It is not legal advice, and nothing on this page should be relied on as a compliance check — your brokerage's own rules and your state's requirements are the ones that govern.
Two logos and a headshot, and where they go
Real estate is one of the few categories where the piece carries three separate identities: the agent, the brokerage, and sometimes a team. All three usually have to appear, and the sheet has to still look like it is about the house.
- Bottom band, all of it. The agent's photograph, the name, the number, the brokerage logo, the equal housing mark and the license number belong in one band across the bottom third — not scattered. A band reads as a signature; scattered logos read as clutter.
- The headshot is small. Around 1 to 1.25 inches on the long side. It is identification, not a portrait, and a large headshot on a listing flyer makes the flyer about the agent.
- Logos need clear space. A brokerage logo has a minimum size and a required clear zone in its own brand guide, and the guide exists because compliance checks it. Ask for the vector or the large PNG rather than pulling the small one off a website — a logo enlarged from a 200-pixel web copy is the most visible thing on a printed sheet.
Printing for a flyer box, an open house and a mailer
Three different jobs, three different answers.
The flyer box on the sign is outdoors and the paper is in weather. Plain copy paper curls and goes translucent within a day. Use at least 32 lb, and if the listing is going to sit through a wet season, ask for a light gloss or synthetic stock — it costs more per sheet and it costs less than restocking the box twice a week.
The open house table is where weight is worth paying for. A 100 lb cover sheet feels like something; a 20 lb sheet feels like a handout, and buyers make that judgment about the house without noticing they made it.
Mailers have their own size and thickness rules and they change. If you are mailing rather than handing over, check the current postal specification for the piece you are sending before printing the run — the rules on what qualifies as a postcard and what mails as a letter are specific, and finding out after the print run is expensive.
For all three: send a PDF at 8.5 × 11 trim, with bleed included if color runs off the edge. Crevano writes each page as a lossless 300 DPI image inside the PDF. If a printer asks for crop marks or a vector file, ask before sending.
Questions
What size is a real estate flyer?
8.5 × 11 inches — a letter sheet. It fits a flyer box, a clipboard, a mailer and an office printer, and it is the cheapest sheet a print shop produces. Every template here is that size.
Can I use these templates for client work?
Yes. Everything here is free to use commercially, including on the free plan, with no watermark, no royalty and no credit required, and the permission does not expire. That covers listings, client work and anything your brokerage puts its name on.
Why do my listing photos look blurry when printed?
Because the file came from an MLS export or a portal download, which is often only 1024 or 1200 pixels wide. Across an 8-inch flyer that is about 150 DPI — soft on paper, invisible on screen. Get the original from the photographer; a full-width photo at 300 DPI needs 2,400 pixels across.
What has to go on a real estate flyer?
The property and how to reach you, plus whatever your brokerage and state require — typically the brokerage name, an equal housing mark and a license number. The templates leave a footer band for those. Get the exact wording from your broker, not from a template.
What wording should I avoid on a listing?
Anything describing the buyer rather than the property. "Four bedrooms, fenced yard" is a description; "perfect for a young family" is a preference, and preferences based on protected characteristics are what fair housing rules prohibit. This is general information, not legal advice — your brokerage's rules govern.
What paper should a flyer in an outdoor box be?
At least 32 lb, and a light gloss or synthetic stock if it is going to be rained on. Plain copy paper curls and goes translucent within a day in a flyer box, and a curled flyer says more about the listing than the photographs do.
Should I use a flyer or a brochure?
A one-page flyer for the box, the counter and the mailer — it is what people take. A four-page brochure for a listing that justifies the cost, handed to somebody who has walked the house. Most listings want a lot of flyers and a few brochures.
What is different about an open house flyer?
The hierarchy. The date and time are the largest elements because the reader is deciding whether to turn up on Sunday, not whether to buy. The address is second, the price is third, and the photographs support rather than lead.
Can I edit these on a phone?
Yes — the studio runs in the browser on a phone or tablet, and a project saves as a file you own. For a flyer you are going to print, laying it out on a larger screen is easier, but changing a price or a date on the way to a showing works fine.